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Marketing consent from your venue app and Nomni Marketing (Liven Engage)

How customers opt in to marketing when they sign up in your Nomni venue app, what reaches Liven Engage, and how to use it.

If your venue uses a Nomni ordering or loyalty app, customers can opt in to your marketing when they sign up, join your loyalty program or complete their profile.

What customers see

When joining, customers see a checkbox like this:

Send me {your venue} offers and news Members-only promotions, personalised offers and early access to new menu items. Your name, email and phone will be shared with {your venue} for marketing. Unsubscribe anytime.

The box is unticked by default. The customer has to tick it to opt in. The question is only asked of customers who haven't already answered it for your venue.

What reaches Liven Engage

When a customer answers, their name, email and phone go to your Liven Engage account with a Consent field:

Customer's answer

Consent field

Ticked the box (opted in)

True

Didn't tick the box

False

Things to know: - Customers who don't opt in can still appear as contacts, with Consent set to False. Don't send them marketing. - App consent contacts are matched by email. If the customer is already a contact (for example from Nomni POS), their Consent field is updated on the same contact. - App opt-ins aren't automatically added to a list. Build a segment on the Consent field (below), or add opted-in customers to a list with an automation. - Customers can unsubscribe at any time with the link in any email.

Use consent in your segments and automations

  • Segment: Consent is True. Use it for campaigns aimed at people who opted in through your app.

  • Exclude: add Consent is not False to campaigns sent to app customers.

  • Automation: start a welcome journey when the Consent field changes to True.

Turning it on

Consent sharing is set up by Nomni when your account is connected. If you have a venue app and opt-ins aren't arriving, or customers see the question every time they open the app, contact us. Usually the connection needs a small fix on our side.

Need help?

Message us in the chat, email support@nomni.ai or call 1300 445 483.

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