Overview
The Brandollar Summary Dashboard provides a high-level view of transactions within specific groups and merchants. It tracks key metrics such as the number of packages purchased, total credits obtained, cash payments made, credit redemptions, and the discrepancy between purchased and redeemed credits (MOAT). This tool offers valuable insights by segmenting data across reporting groups, merchant names, and tier categories.
Objectives
1. Identifying Active Branch Groups and Merchants
This dashboard helps pinpoint active branch groups and merchants participating in the Brandollar program. By identifying these contributors, businesses can allocate resources more effectively and develop targeted strategies to enhance engagement.
2. Tracking Credit Transaction Performance
The dashboard provides performance metrics for credit transactions, monitoring the volume of credits purchased and redeemed. This helps businesses understand utilisation patterns within the Brandollar system over time.
3. Empowering Data-Driven Decisions
By offering clear and actionable metrics, the dashboard enables stakeholders to make informed decisions regarding marketing, resource allocation, and program optimisation.
4. Analysing Tier Groups
Incorporating tier group segmentation provides deeper insights into user behaviours and preferences, enabling tailored marketing strategies and personalised experiences.
5. Supporting Strategic Planning
The dashboard plays a key role in strategic planning by offering a comprehensive view of credit transactions. Businesses can use these insights to identify growth opportunities, optimise promotions, and enhance customer engagement.
Contents
Single Value Metrics
A quick summary of key numbers, allowing users to track:
Packages Purchased: Total number of packages purchased.
Credit Purchased: Total amount of credits obtained.
Cash Paid: Total payments received based on package purchases.
Credit Redeemed: Total amount of credits redeemed.
MOAT: Difference between credits purchased and credits redeemed.
Tables for Detailed Analysis
1. Sales Summary
Tracks high-level sales data:
Tier Groups: Categorisation of Brandollar packages by pricing tiers.
Credit Purchases (Units): Total number of Brandollar packages purchased.
Credit Purchased (Currency): Total monetary value of credits purchased.
2. Sales Summary by Package
Provides detailed data by merchant or branch group:
Branch Group/Merchant: Name of the branch group or merchant.
Brandollar Purchase Price: Price of the Brandollar package.
Brandollar Credit: Credits received by the user per package.
Credit Purchased (Currency): Total monetary value of credits purchased.
This dashboard equips businesses with the tools needed to monitor transaction trends, identify opportunities, and optimise strategies within the Brandollar program, driving more effective customer engagement and program success.