Quick answer: Customer Accounting sorts your Nomni Loyalty members by how recently they bought: new, existing, resurrected, or soft, hard or dead churned. Use it to track retention. It's under Loyalty in Insights > Alpha.
Open the report
Go to console.nomni.ai and sign in.
In the left menu, click Insights, then Alpha.
Under Loyalty, click Customer Accounting.
Set the filters at the top. The report updates as you change them.
Member statuses
Status | What it means |
New user | Their first week of activity. |
Existing transacted | Bought this week and last week. |
Resurrected | Bought again after 2 or more weeks with no purchases. |
Soft churned | No purchases for 2 to 4 weeks in a row. |
Hard churned | No purchases for exactly 5 weeks in a row. |
Dead churned | No purchases for 6 or more weeks in a row. |
No activity | Anyone who doesn't fit the statuses above. |
These are the standard thresholds. Your report may use different ones if they were set up for your brand.
Brandollar reports
Alpha doesn't have separate Brandollar summary dashboards. Some brands have Brandollar reports in Insights Personalised. If you need Brandollar purchase and redemption figures, email us.
Good to know
This report tracks loyalty members, not till takings. Use Sales Overview or Net Revenue for sales.
Need help?
Email support@nomni.ai or call 1300 445 483. Tell us your venue name, the report name, the filters you used and what you expected to see. For billing questions, email ar@nomni.ai.