Skip to main content

Customer loyalty marketing for online ordering

Register, reward, and promote to customers

In this article:

About

When customers place an order online, they have an option to register with your store.

  1. Customers fill in their details

  2. A customer account is created in your database

  3. Customers can then view their order history and re-order their favourites

Add-ons

If you are subscribed to the Nomni POS (formerly Abacus) Loyalty Module, customers will also be able to view their points.

If you are subscribed to Nomni POS Campaigns, customer details will appear in your Nomni POS campaign customer database as soon as they have placed an order (whether they register or check out as a guest), so you can include them in your marketing campaigns too.

How to sign up customers

Customers sign up through the registration page access when they:

  • Click Log in at the top right of the page, then Register

  • Put through an order, upon which they will be prompted to Become a member. If they select to Skip, they will check out as a guest.

  • Click Log in on the checkout page

After customers provide their contact details, a customer account is created in your database. The Registered On date will be when they signed up online.

How to promote to customers

Any customers that check out with your online ordering platform will be registered as a customer in your database and in your Nomni Engage (if you are signed up to it).

You can then create email campaigns and SMS campaigns.

Did this answer your question?